Curiosity came first.
The job titles came later.
A media degree. Code, circuits, cameras and Arduino. I kept pulling things apart to see what I could build. And of course, gaming. Lots and lots of gaming.
Then came the agencies.
And the real-world lessons.
Creative work. Advertising. Marketing. Working inside other people’s agencies, learning how ideas become campaigns; and what it takes to make people care.
A different direction.
The family business.
I moved into tourism to take over the family business. A successful one, and for most people the obvious decision. A new industry. A different kind of responsibility.
Random story.Rescued one cat.
Relocated with six.
I rescued a street cat. She had these kittens. Apparently, I was keeping them. I eventually moved countries with six fully grown cats. So much for travelling light.
Then Covid.
So much for the plan.
The next chapter wasn’t the one I’d planned. I changed direction again.
Headset on.
Ego off.
Corporate life. Call centers. Technical work. Customers, problems and systems; less glamorous, just as useful.
AI. Communities.
Things started clicking.
I worked across AI companies, community management and marketing. Different experiences started connecting. The itch to build my own thing got harder to ignore.
No permission.
No perfect plan.
Started anyway.
In 2022, I started trying my own things online. Unregistered. Figuring it out as I went. Waiting to feel ready clearly wasn’t going to get me anywhere.
Made it official.
Then hit the gas.
In 2023, my wife and I founded Digiredo together; my first registered company. We’re still partners in life and in business. The paperwork caught up with the ambition. Then things took off.
Partners in life.
Partners in business.
My wife and I started Digiredo together. We’re still building together. The company is part of our story; not the whole of it.
Everyone had
an opinion.
I wrote a book.
One of the first books on Stable Diffusion. Because “interesting technology” isn’t much use until someone figures out what to do with it.
Download the book ↗
Stable Diffusion for Marketers ↗
Enough AI talk.
Make something.
I started Freyusion to put generative AI to the test. Real creative work. Actual output. Spare me another panel about whether AI matters.
Explore Freyusion ↗A real agency.
For people who don’t exist.
Through Freyusion, I offered AI influencer services: digital creators with a distinct look, personality and content direction. The name? Freya, the Norse goddess, meets “usion” from Stable Diffusion. A little mythology. A lot of machine learning. The AI influencer project later became part of the iklipse ecosystem, and it’s still running today.
Explore iklipse Models ↗
Mixed business with pleasure.
Some clients became friends.
The ambition grew.
So did the company I kept.
More agencies. More specialists. More ways to make things happen. I got involved with teams that knew their craft and brought them into the same orbit.
Then came iklipse.
One roof. All of it.
The launch of iklipse put every company and specialist in this orbit under one roof: one business development engine, one quality control bar for everything that ships, and masters of their craft side by side, from AI production to post, social and strategy. A one-stop shop that is actually one shop.
Talent is great.
A system makes it dangerous.
I trained the entire ecosystem in AI, quality control, and business systems. “Everyone does their own thing” stops being charming when you need to deliver.
And being close with your team
is the ultimate cheat code.
Dinners at home, expo floors, late nights and early flights. The people in these photos are the reason the system actually works.
One ecosystem.
Zero room for half-assed.
I brought it together under iklipse. Specialist teams, shared standards, and one operation built to deliver.
Still curious.
Still building.
Still not asking permission.
The next chapter isn’t waiting for someone to tell me I’m ready.
Turns out, success
isn’t just the invoice.
Along the way, I became a father and built a life in the mountains of Cyprus. I still want to build bigger. I also know what I’m building for.
The comfort zone
can wait.
Take the ecosystem global. Keep writing. Keep consulting. Help real people build things that matter. The yacht is optional. Standing still isn’t.
That’s the story so far.
Now see the work.
The showreels, the ecosystem, the clients and the people who will vouch for me are all on the homepage.