Curiosity came first.
The job titles came later.
A media degree. Code, circuits, cameras and Arduino. I kept pulling things apart to see what I could build. And of course, gaming. Lots and lots of gaming.
Then came the agencies.
And the real-world lessons.
Creative work. Advertising. Marketing. Working inside other people’s agencies, learning how ideas become campaigns; and what it takes to make people care.
A different direction.
The family business.
I moved into tourism to take over the family business. A successful one, and for most people the obvious decision. A new industry. A different kind of responsibility.
Random story.Rescued one cat.
Relocated with six.
I rescued a street cat. She had these kittens. Apparently, I was keeping them. I eventually moved countries with six fully grown cats. So much for travelling light.
Then Covid.
So much for the plan.
The next chapter wasn’t the one I’d planned. I changed direction again.
Headset on.
Ego off.
Then I found myself in a cycle of online corporate jobs: call centres, technical support, customer problems all day, and at one point a stint with Pampered Chef. Nothing glamorous about any of it, but I learned how real systems and real customers behave, and that turned out to be worth more than the job titles.
AI. Communities.
Things started clicking.
Then I started finding online jobs with marketing and tech companies, bit by bit: AI products, community management, campaigns. Different experiences started connecting, and the itch to build my own thing got harder to ignore.
No perfect plan.
Big mess.
Tried my own thing anyway.
In 2022, I started trying my own things online. Unregistered. Figuring it out as I went. Waiting to feel ready clearly wasn’t going to get me anywhere.
Made it official.
Then hit the gas.
In 2023, my wife and I founded Digiredo together; my first registered company. We’re still partners in life and in business. The paperwork caught up with the ambition. Then things took off.
Partners in life.
Partners in business.
My wife and I started Digiredo together. We’re still building together. The company is part of our story; not the whole of it.
Everyone had
an opinion.
I wrote a book.
Everyone was busy having serious opinions about generative AI. I geeked out and wrote a book instead: one of the first on Stable Diffusion, because “interesting technology” isn’t much use until someone figures out what to do with it.
Download the book ↗
Stable Diffusion for Marketers ↗
Enough AI talk.
Make something.
I started Freyusion to put generative AI to the test. Real creative work. Actual output. Spare me another panel about whether AI matters.
Explore Freyusion ↗Freyusion. A real agency
for AI models and influencers.
People who don’t exist.
Through Freyusion, I offered AI influencer services: digital creators with a distinct look, personality and content direction. The name? Freya, the Norse goddess, meets “usion” from Stable Diffusion. A little mythology. A lot of machine learning. The AI influencer project later became part of the iklipse ecosystem, and it’s still running today.
Explore iklipse Models ↗
Mixed business with pleasure.
Some clients became friends.
Then came 
One roof for all of it.
The launch of iklipse put every company and specialist in this orbit under one roof: one business development engine, one quality control bar for everything that ships, and masters of their craft side by side, from AI production to post, social and strategy. A one-stop shop that is actually one shop.
The ambition grew.
So did the company I kept.
More agencies. More specialists. More ways to make things happen. I got involved with teams that knew their craft and brought them into the same orbit.
Talent is great.
A system makes it dangerous.
I trained the entire ecosystem in AI, quality control, and business systems. “Everyone does their own thing” stops being charming when you need to deliver.
And being close with your team
is the ultimate cheat code.
Dinners at home, expo floors, late nights and early flights. The people in these photos are the reason the system actually works.
One ecosystem.
Zero room for half-assed.
I brought it together under iklipse. Specialist teams, shared standards, and one operation built to deliver.
Still curious.
Still building.
Still not asking permission.
The next chapter isn’t waiting for someone to tell me I’m ready.
Turns out, success
isn’t just the invoice.
Along the way, I became a father and built a life in the mountains of Cyprus. I still want to build bigger. I also know what I’m building for.
The comfort zone
can wait.
Take the ecosystem global. Keep writing. Keep consulting. Help real people build things that matter. The yacht is optional. Standing still isn’t.
That’s the story so far.
Now see the work.
The showreels, the ecosystem, the clients and the people who will vouch for me are all on the homepage.